A COMPLETE DIGITAL AGENCY ANALYTICS AND REPORTING PLATFORM

THE GO-TO PLATFORM FOR MEDIA COMPANIES AND PUBLISHERS

Meet Our Clients

 

Customer Testimonials

Campaign Integrations


Display Advertising

Google DFA
Google DFA
Google DFP
Google DFP
Facebook Ads
Facebook Ads
AppNexus
AppNexus
TradeDesk
The Trade Desk
Jivox
Jivox*
Mixpo
Mixpo
Simpli.fi
Simpli.fi
TubeMogul
TubeMogul
SiteScout
SiteScout
Jumptap
Jumptap
Rubicon
Rubicon*
Recrue Media
Recrue Media
Clipcentric
ClipCentric

Social

Twitter
Twitter
Facebook Insights
Facebook Insights
Linked In
LinkedIn
FourSquare
Foursquare
YouTube
YouTube
vendasta
Vendasta
Yext
Yext
Yelp
Yelp

Email/Leads

CallCap
Callcap
ConstantContact
Constant Contact
MailChimp
MailChimp
Marchex
Marchex
ExactTarget
ExactTarget
Data-Dynamix
Data-Dynamix
AVANSER
AVANSER
Launchpad
Launchpad
Dialogtech
Dialogtech

SEO/Analytics

Google Analytics
Google Analytics
Moz
Moz
Omniture
Omniture*
 Microstrategy
MicroStrategy
TruMeasure
TruMeasure
Dudamobile
DudaMobile

SEM

Google Adwords
Google Adwords
Bing Ads
Bing Ads
Yahoo
Yahoo

Top Platform Features

Dashboards

Agency Marketing Dashboard

Save time with all-in-one agency dashboards, delivering on-demand campaign data at the click of a button!

  • No more logging into 4, 6, 8, or 20 places to get a picture of campaign performance. Manage everything from one cloud-based TapAnalytics agency dashboard, integrating all data, all campaigns, across all clients.

Be transparent with your clients! Automated dashboards make you more effective, and a better business partner.

  • Customizable, customer-facing dashboards let you tailor specific client dashboards to their needs and wants.

Reporting

Marketing Reports

Stop manually generating reports! TapAnalytics saves your valuable time and effort.

  • Built-in, customized report generation, with scheduling, mean agencies can better serve performance and analytics reports to clients.

  • Configurable, full-featured reports are delivered on a customized basis for executives, account managers, and clients, in HTML, MS Word, Excel, and email.

Campaign Analysis

Real-Time Analytics

Be first in-the-know with important results and metrics to report to your clients, or boss!

  • Campaign analysis and alerts give you insight into how your campaigns are moving.

  • Understand instantly when something goes wrong, or when campaigns are trending up and out of sight.

Scores

Comparative Scoring

Turn your complex marketing campaigns into easy-to-understand results, with TapAnalytics scoring!

  • Scores give you quick insight into performance, from day to day, week to week, and campaign to campaign.

Data Visualization

Simple Charting Visualization

Put your marketing reporting in overdrive, to move your business forward!

  • Visualize and present your campaign results with graphical widgets that are suited for the visualization task at hand...including graphs, timelines, pie charts, and other intuitive displays.

Trending Insights

Trending Insights

Profit from business intelligence, via TapAnalytics lightning-fast data mining!

  • Keep track of all key performance indicators for your campaigns.

  • View trending metrics on demand, with real-time alerts.

Configurability

Google DFA

Have it your way, for dashboards, results and reports!

  • Dashboards and reports are fully user-configurable, with tiered levels of access and profiles to specify access for agencies (master), limited agents, and clients.

  • Allow complete access to people who need it, or restrict access to preserve confidential information.

Interactivity

Google DFP

Don’t let clients get lost in endless numbers!

  • With TapAnalytics, you can drill down and explore all aspects of your campaigns, depending on the specific campaign tool integration.

  • Show the ad creative, active keywords, and listen to call recordings. Perform lead tracking, call tracking, form tracking, pixel tracking and ticket tracking, all in one place.

Optional White-Label Custom Branding

Custom Branding

As agencies know, it is all about the power of the brand!

  • If you have a property that requires its own branding, we can deliver a customized white label version with full capabilities and any custom integrations you require.

  • Your agency’s look and feel can be presented to users, harnessing the power of the TapAnalytics platform underneath.

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